The protection of personal data and therefore your privacy is taken very seriously by us. We would like to show here how we protect your data. The data protection information fulfils the information duties according to the requirements of Art. 12 ff. of the EU data protection basic regulation (hereinafter referred to as "DSGVO") and gives you an overview of the processing of your personal data (hereinafter referred to as "data") on this website.
1. who is responsible for the processing of my data?
2. which data is collected?
3. which cookies are used?
4. which data is collected for which purposes?
4.1 Technical provision of the website
4.1.1 Description and scope of data processing
4.1.2 Purposes and legal basis of data processing
4.1.3 Duration of storage or criteria for determining such duration
4.1.4 Possibility of opposition and removal
4.2 E-mail and telephone contact
4.2.1 Description and scope of data processing
4.2.2 Purposes and legal basis of data processing
4.2.3 Duration of storage or criteria for determining such duration
4.2.4 Opposition and removal options
4.3.1 Description and scope of data processing
4.3.2 Purposes and legal basis of data processing
4.3.3 Duration of storage or criteria for determining such duration
4.3.4 Opposition and removal options
4.4 Web Tracking
4.4.1 Google Analytics
126.96.36.199 Purposes and legal basis of data processing
188.8.131.52 Duration of storage or criteria for determining this duration 184.108.40.206 Options for opposition and removal
5. who receives my data?
6. are my data processed outside the EU or the EEA (third country transfer)?
7 Surveys Survey Monkey
8 What data protection rights do I have?
10. To what extent is there automated decision-making?
11. is profiling used?
13. final/version information
Phone: +49 30 40367158 3
is responsible for the processing of your data on this website (hereinafter referred to as "betterplace lab"). betterplace lab processes personal data in accordance with the provisions of the DSGVO and the Bundesdatenschutzgesetz Neu (hereinafter referred to as "BDSG-neu").
You can reach the data protection officer of betterplace lab at the above postal address, with the addition "To the data protection officer" or at the e-mail address: firstname.lastname@example.org.
When you visit the website, the calling computer automatically collects information (hereinafter referred to as "access data"). This access data contains server log files, which usually consist of information about the browser type and version, the operating system, the Internet service provider, the date and time of use of the website, the previously visited websites and the new websites accessed via the website and the IP address of the computer. With the exception of the IP address, the server log files are not personally identifiable. An IP address can be assigned to a person if it is permanently assigned when the Internet connection is used and the Internet provider can assign it to a person.
If you continue to use the website's services, pseudonymous user profiles and the data you enter on the website (e.g. search words, login data, comments, form or registration entries) are processed.
Some website services require that you provide personal data to betterplace lab. In these cases, the data provided by you will be used to provide you with the desired service or to process the respective request. The following personal data will be processed on the website:
User data such as e-mail address; name data, contact data; comments on blog posts
User data such as e-mail address and name data for contact form;
User data such as e-mail address for sending the newsletter;
user data such as e-mail address, name data for comments on blog posts
In principle, cookies are only an online identifier without personal reference. The cookies are personalized if, in addition to the information generated by the cookies, other data is merged with them. A distinction can be made between cookies, which are required for the provision of the website, and cookies, which are required for further purposes such as analysis of user behaviour or advertising.
The cookies required for the provision of the website include in particular the following:
Cookies that are used to identify or authenticate users;
Cookies that store certain user preferences (e.g. search or language settings);
Cookies that store data to ensure the smooth playback of video and audio content.
Cookies that are required for other purposes include, but are not limited to, the following:
Analysis cookies in order to record and statistically evaluate the usage behaviour (e.g. clicked advertising banners, visited sub-pages, search queries made) of our users;´
The purposes of the data processing can result from technical, contractual or legal requirements as well as from a consent if necessary.
We use the data mentioned in paragraph 2 for the following purposes:
to provide the website and guarantee technical security, in particular to correct technical errors and to ensure that unauthorised persons do not gain access to the website's systems; for range measurements and web analyses in order to make the website more efficient and interesting for you and to conduct market research;
for communication and contract initiation to send newsletters and/or program communication via e-mail;
to provide and support the comment function in the context of the blogs
You will find further information on these data processing purposes in the following sections of this data protection notice.
For the functionality of the website, the performance of security analyses and the defence against attacks, the server log files as part of the access data according to section 2 are automatically recorded by the computer system of the calling computer when entering and during the use of the website and stored at short notice. A storage of the server log files together with other data does not take place. betterplace lab uses the server log files for statistical evaluations in order to analyze and eliminate technical malfunctions, to ward off attacks and fraud attempts as well as to optimize the functionality of the website.
The legal basis for the recording of the server log files is Art. 6 para. 1 lit. f DSGVO. The legitimate interests of betterplace lab lie in the functionality of the website, the performance of security analyses and the defence against dangers.
After calling up the web pages, the server log files are stored on the web server and the IP address contained therein is deleted after 7 days at the latest. An evaluation during this storage period takes place exclusively in the event of an attack.
You have the right to object to the processing of your data within the framework of server log files, if there are reasons for doing so which arise from your particular situation. If you wish to make use of your right of objection, please contact us at the contact address given under point 1.
On the website there is the possibility to contact betterplace lab via an e-mail address or a telephone number. If you take this opportunity, your e-mail address and telephone number as well as your request will be sent to betterplace lab. Depending on the request (e.g. questions about the usage functionalities of betterplace lab, assertion of your rights, such as information), your contact data will be processed further. If necessary for the processing of your request, your contact data may be forwarded to third parties (e.g. to other organizations).
The legal basis for the processing of your contact data is based on Art. 6 para. 1 lit. f DSGVO. Your legitimate interests lie in the processing of your request and further communication. If the purpose of your contact is to conclude a contract with betterplace lab, the legal basis for the processing of your contact data is Art. 6 Para. 1 lit. b DSGVO.
After the complete processing of your request and the termination of further communication, the contact data will be deleted, unless a deletion is contrary to legal retention periods. The contact data will also not be deleted if your contact is aimed at concluding a contract with betterplace lab or if you assert your rights as affected party, such as information. For this purpose, the data will be stored until the contractual and/or legal obligations have been fulfilled and statutory retention periods do not prevent deletion.
You have the right to object to the processing of your contact data if there are reasons for doing so which arise from your particular situation. If you would like to make use of your right of objection, please contact us at the contact address given under point 1. If you object, the communication cannot be continued. Other applies, if the storage of your contact data is necessary for the contract initiation or fulfillment of a contract or assertion of your affected rights.
You can subscribe to the free Das Nettz newsletter on the website. Only your e-mail address from the registration form (with the help of service providers) will be used to send the newsletter. Your data will not be passed on to third parties.
We would like to point out that the betterplace lab evaluates your user behaviour when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on the website. For the evaluations, the betterplace lab links your data and the web beacons with your individual ID. Subsequently, an aggregated evaluation is automatically generated in which the opening rate is displayed as a percentage value. You can object to this tracking at any time by unsubscribing from the newsletter via the unsubscribe link.
The purpose of the newsletter is to inform you by e-mail about current topics and other general news at betterplace lab. The legal basis for the processing of the data when registering for the newsletter is the consent according to Art. 6 para. 1 lit. a DSGVO.
The data are stored during the subscription of the newsletter. After unsubscribing from the newsletter, the data will only be stored to prove that the betterplace lab has obtained your consent for the newsletter, i.e. has acted in accordance with data protection regulations. The same applies if you have revoked your consent.
You can object to the data processing within the scope of the newsletter at any time by unsubscribing via the link in the newsletter or by using the contact option mentioned under point 1. You will then no longer be able to subscribe to the newsletter.
The website has built-in services that optimize user-friendliness and measure the website's reach. Your access data (see point 2) is collected and the usage behaviour is evaluated with the help of analysis cookies (see point 3). Personal identification is generally not required for web tracking, so that when your access data is collected the stored IP address is either not used or only used in abbreviated form and pseudonymous user profiles are created. These will not be merged with other data and you have the option of revocation at any time. Personal user profiles are only created in exceptional cases and provided you have given your consent.
As a rule, the web tracking services are provided by service providers who process the data only according to the instructions of the responsible person and not for their own purposes as so-called contract processors. This is ensured on the basis of contracts for order processing. If the service providers outside the European Union or the European Economic Area (hereinafter referred to as "EU or EEA") process your data, a so-called third country transfer takes place. This is permissible if you have consented to it, betterplace lab has created guarantees for a data protection level appropriate to the European standard or the EU Commission has classified the respective third country as a secure third country. The third country transfer of the respective service is marked below.
The individual web tracking services of the website are described in more detail below.
The website uses the Google Analytics service. Provider of Google Analytics is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics creates a pseudonymous usage profile in order to optimize the user friendliness of the website. The pseudonymity is ensured by the fact that Google shortens your IP address before further processing and storage of data and a conclusion on your person is not possible. The pseudonymous usage profile is evaluated after transmission for the purpose of optimising user friendliness. A combination with other data from Google does not take place. By means of a contract for order processing, betterplace lab ensures that Google processes the data only according to their instructions.
Through the use of Google Analytics, a third country transfer takes place (see section 6). However, with certification according to the EU-US Privacy Shield, Google ensures that the European data protection level is guaranteed for the third country transfer.
The legal basis for recording and evaluating pseudonymous user profiles is Art. 6 para. 1 lit. f DSGVO. The legitimate interests of betterplace lab lie in optimising the user-friendliness of the website and measuring its reach.
For the use of Google Analytics on this website, the data is stored for a maximum of 14 months or until you object to its use.
You can opt out of using the web tracking services at any time by changing your browser settings or clicking the following link(s) to download and install the available browser plugins:
You can prevent cookies from being saved by making the appropriate settings in your browser software. However, you may not be able to use all the features of this website.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website's data (including your IP address) and from processing this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when you visit this website.
In order to prevent Universal Analytics from collecting data across multiple devices, opt-out must be performed on all systems in use. If you click here, the opt-out cookie will be set: Disable Google Analytics.
Within betterplace lab, those parties who need your data to fulfill the purposes described in section 4 will be given access to it. Service providers used by betterplace lab can also gain access to your data (so-called "order processors", e.g. computer centers, newsletter dispatch, customer service or accounts receivable management). Contracts for order processing ensure that these service providers are bound by instructions, ensure data security and handle your data confidentially.
Data will be passed on to other recipients such as advertising partners, providers of social media services or credit institutions (so-called "third parties") if this is required by law or you have consented. The following third parties are involved in the transfer of data:
Providers of measurements and web analyses that measure the reach of websites for their own purposes and create user profiles,
Public authorities and institutions, such as law enforcement agencies, which have access to your data due to compliance with legal or official obligations.
You can find further information on the transfer of data to the respective third party in the individual purposes according to section 4.
Insofar as the service providers and/or third parties outside the EU or the EEA mentioned under item 5 process your data for the purposes according to item 4, this may result in your data being transferred to a country where no data protection level appropriate to the EU or the EEA can be guaranteed. However, such a level of data protection can be guaranteed with an appropriate guarantee. Suitable safeguards may include standard contractual clauses provided by the EU Commission. A copy of these guarantees can be requested from the contact details mentioned in point 1. Any guarantees may be waived in exceptional cases if you agree or if the transfer to a third country is necessary for the fulfilment of your contract with betterplace lab. The EU Commission has also recognized certain third countries as safe third countries, so that appropriate guarantees from betterplace lab can be waived here as well.
The following service providers process your data outside the EU or the EEA:
For the use of web tracking services, service providers are used whose rights centers are located in a third country or who can access the data centers within the European Union or the EEA from a branch office in a third country. With certification according to the EU-US Privacy Shield, the services ensure that the European level of data protection is guaranteed during the third country transfer.
For the dispatch of newsletters, service providers are used whose rights centres are located in a third country or who can access data centres within the European Union or the EEA from a branch in a third country. With certification according to the EU-US Privacy Shield, the services ensure that the European level of data protection is guaranteed during the third country transfer.
From time to time you (as an organization) can participate in surveys conducted by betterplace lab via this website. For this we use the service provider Survey Monkey (SurveyMonkey Europe UC 2nd Floor, 2 Shelbourne Buildings, Shelbourne Road, Dublin, Ireland). Survey Monkey has data centres located outside the EU/EEA and is EU Privacy Shield certified. We configure Survey Monkey and design the content of the surveys so that no personal data is stored. When you participate in a survey, the IP address of your device is technically transferred to Survey Monkey. However, it is immediately shortened and stored anonymously. If you would like more information about Survey Monkey and data processing, please click here.
You have the right to information about the personal data we have stored about you at any time. If your personal data is incorrect or no longer up to date, you have the right to demand that it be corrected. You also have the right to demand the deletion or restriction of the processing of your data in accordance with Art. 17 or Art. 18 DSGVO. Furthermore, you may have the right to have the data provided by Die Bereitstellung published in a common and machine-readable format (right to data transferability).
If you have given your consent to the processing of personal data for specific purposes, you can revoke this consent at any time with effect for the future. The revocation must be sent to betterplace lab at the contact address specified in section 1. You can also revoke any consent that you have given on the website at email@example.com.
According to Art. 21 DSGVO, you have the right, for reasons arising from your particular situation, to object at any time to the processing of your data, which takes place according to the legal basis of Art. 6 para. 1 lit. f DSGVO. You also have the right to object at any time to the processing of your personal data for the purpose of direct marketing. The same applies to the automated procedures for the use of individual cookies, unless these are absolutely necessary for the provision of the website.
In addition, you have the option of contacting a data protection authority and submitting a complaint there. The authority responsible for betterplace lab is: Berliner Beauftragte für Datenschutz und Informationsfreiheit (Berlin Commissioner for Data Protection and Freedom of Information).
However, you can also contact the data protection authority responsible for your place of residence.
All data is collected directly from the persons concerned.
We do not use fully automated decision making for the purposes mentioned under point 4.
Profiling pursuant to Art. 22 (1) and (4) DSGVO does not take place.
Persons under the age of 18 should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and adolescents.