Not only do we research the implications of digital communications in the social sector; we also prepare relevant information to help project managers, donors and other social investors to make informed decisions and take efficient measures.
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Online Fundraising
Online social engagment is growing. Increasingly more people are finding ways to match up their special interests with good aid online rather than filling sending off a check in the mail to a nonprofit organization. In our Online Fundraising studies, we look at ways that organizations can use the digital potential of the internet to gain donations and win potential donors. Social media is an important part of this potential.
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Stakeholder Feedback
Schools, wells or medical supplies: what do the people who receive these forms of aid think? No one really knows, since aid beneficiaries rarely have the chance to criticize or praise. SMS and video technologies should enable all onsite beneficiaries to give their feedback using simple, widely available methods.
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Knowledge for Development
Which aid projects are good? Which are bad? To get an idea of answers to such complex questions, one needs knowledge. Well-informed project managers handle their work professionally, and donors prefer to support the better projects. That's why we prepare relevant knowledge in our "knowledge portals" and publish it for use. Our first portal was on the topic of water.
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Digital-Social Study
Communications technologies change the way we live, whether it's Wikipedia, Facebook, YouTube or Amazon. But how are these digital media changing the social sector? We are researching our own tagline. Will traditional power structures be broken down in the aid organizations? Will donors push for more transparency and a voice for everyone? Will micro-credits and SMS information services allow beneficiaries to emancipate themselves entirely from the aid industry?
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German Donor Market Study
The German donor market is an unknown beast. In contrast to the USA or Great Britain, transparency is not required for nonprofit organizations in Germany. Where do the donations go? How much is actually donated? And to what end? This study should shed light on the behaviors and preferences of donors.
